Government of Jersey branding (FOI)

Request

During his presentation on the Jersey Care Inquiry Report, the chief minister was standing in front of a backcloth bearing the rubric "Government of Jersey" with a new heraldic shield.

A

Who instigated the change from States of Jersey and why?

B

Who authorized it?

C

How much did it cost and what is the total cost of the introduction?

D

What is the timeline of introduction?

Response

A 

The term “Government of Jersey” is used by a number of Ministers when communicating with governments, ministers and officials outside the island. This enables externally facing ministers and departments to use terms that are understood by people who are not familiar with the terminology used in Jersey.

This was an issue answered by the Chief Minister in 2015:

Question by Deputy Mezec to Chief Minister 14 April 2015

2

The Council of Ministers agreed in 2014 that the Government of Jersey brand could be used for business cards and correspondence by members of the Executive as required, and particularly by the London Office and the Minister for External Relations for use overseas. The heraldry accompanying the title of ‘Government of Jersey’ is agreed by the Garter King of Arms and features in current Jersey flag.’

3

The design of the logo cost £5,110 when commissioned in 2014. Relevant Ministers used the new logo when renewing their business cards but there are no other additional costs of which we are aware.

The banner used for the media conference on Monday July 3rd cost £489.

4

There is no timeline for the introduction of the “Government of Jersey” across the organisation. It is used, as required, by Ministers and officials when communicating with external audiences.