Market research (FOI)

Request

Please kindly provide details of all 'market research' conducted by the States of Jersey for the years 2016,2017 and 2018 to date.

Please break this down by:

• department

• date commissioned

• how much was spent

• the topic of the survey ( eg electoral reform, Future Hospital and so on)

• format (eg online, telephone)

• the name of the research provider used ( eg Island Research, Ipsos Mori, Populus).

By the term ‘market research’ I am referring to the activity of gathering information about Islanders’ needs and preferences commissioned by the States of Jersey and conducted by or set up using a third party provider. Telephone surveys are a common example of these.

Please also provide details of any long-standing relationships between the States and market research providers, providing tender / contract documents (redacted if commercially sensitive) featuring the terms of agreement and costs where possible.

The reason I ask regarding ‘long-standing relationships’ is in case the exact amount spent on each topic of research cannot be quantified because the States are billed for a fixed period of time rather than by topic due to the relevant companies being on retainer.

Response

Please see the spreadsheet below which provides the information requested.

Market Research

Departments not included on the spreadsheet have not conducted any market research from January 2016 to the date of this response.

Additional Market Research information is accessible within a previous Freedom of Information response which is available at the following link:

Expenditure by department for market research (FOI)

Article applied

Article 23 Information accessible to applicant by other means

(1) Information is absolutely exempt information if it is reasonably available to the applicant, otherwise than under this Law, whether or not free of charge.

(2) A scheduled public authority that refuses an application for information on this ground must make reasonable efforts to inform the applicant where the applicant may obtain the information.