Cost of Customer and Local Services rebranding (FOI)

​Request

A

Please confirm the total cost incurred by States of Jersey for the creation / rebranding of Social Security to Customer and Local Services.

B

Please confirm the total cost of moving the various States departments to La Motte Street to deliver 'One Front Door'.

Response

A

The total cost incurred was £12,640. This consisted of:

• £2,890 for signage changes

• £9,750 for communications and marketing costs. This cost covered communicating to the public from the middle of September to the end of November, to inform them of the move of services to La Motte Street and the closure of customer services in other buildings. The costs covered leaflets and posters, three advertisements in the Jersey Evening Post, boosted social media posts and digital adverts, a three-week, 40-second radio advert on Radio 103 and an advert in the Parish Magazine – Our Island. There were no design costs, since all collateral was designed in house by the government Communications team.

B

The total cost incurred was £3,721. This consisted of:

• £2,333 for furniture and layout configuration costs – this included reconfiguration works to customer service desking and the fitting of cashier drawers

• £857 for technology equipment – this included computer privacy screens, CCTV changes and printers

• £531 for move costs – this included physical removal costs for the services moving to Philip Le Feuvre House

In addition to the costs above, Customer and Local Services also completed works to improve customer service at La Motte Street. This included implementing a customer flow system and associated equipment, at a cost of £69,932. Building improvements were also undertaken at the same time at a cost of £20,391.