Town centre customer experience shopping audit
Produced by the
Economic Development (Department for the Economy)
Authored by
Economic Development
and published on
01 May 2014
Cost: £2,843.59
Summary
The report summarises the results of a customer service survey conducted between 21 October and 3 November 2013, during which 55 town centre establishments were surveyed.
The purpose of the survey was to:
- benchmark independent local retailers against larger UK franchises trading in St Helier
- identify product and service provision gaps
- identify staff training gaps
- measure the customer ordering experience, eg the ability for customers to order items that are not in stock
- understand if there is a difference between the weekday and Saturday experience
Download town centre customer experience shopping audit (size 123kb)
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