​55 town centre shops were mystery shopped and audited against a set of standard customer service criteria, between Saturday 18 October and Friday 31 October 2014. 

The average customer service score for the units surveyed was 73%, with the range of results between 33% and 97%. 

This compares with an average score of 68% for the same units surveyed in October 2013.

The purpose of the survey was to:

• ​identify changes in performance from the 2013 audit
  
• benchmark independent local retailers against larger UK franchises trading in St Helier
• identify product and service provision gaps
• identify staff training gaps
• identify gaps in selling opportunities
• measure the 'customer ordering experience' (eg the ability for customers to order items that are not in stock)
• understand if there is a difference between the weekday and Saturday experience