Ministerial Decision
Policing of Beaches (Jersey) Regulations 1959
Transfer of Beach Trading Licence from Mr Jonathan Steventon to Kismet Cabana
The Minister is asked to approve the request to transfer the licence held by Mr Jonathan Steventon, Ouaisne Deckchairs, St.Brelade to Kismet Cabana.
The permission is granted for the hiring of deck chairs, sun beds, umbrellas and windbreaks within the following designated area of beach at St Brelade, the entire bay at Ouaisne. This transfer of licence will be effective immediately.
This transfer is subject to the new concession holder being able to fulfil the terms and conditions that apply to the licence for this concession.
Kismet Cabana Business Plan - Executive Summary
Ouaisne bay is a popular beach destination for Islanders to enjoy throughout the year.
Open since April 2016, Kismet Cabana is proud to have established a valuable and successful service to the bay, providing quality fresh food, refreshments & entertainment to locals and tourists visiting the area as one of only two dining businesses in the bay. As the only concession tailored specifically to outdoor visitors and beach-goers, Kismet is proud to uphold the following key principles with its current business:
- We care about our ingredients and where they are sourced
- We care about the area and environment (recycling / eco-friendly materials / reduced plastic / encourage responsible use of the bay)
- We care about the quality of our service and how we can support what we can bring to the bay for both locals and tourists
- We care about offering opportunities for local talent to grow
We are proud to have built up a good reputation on these values, and want to continue to serve our loyal customer base as well as encourage others to enjoy our beautiful bay.
2019 sees the opportunity for Kismet Cabana to extend our services to the beach, as we purchase the beach concession for Ouaisne Bay - formerly that of Jonno’s Water-Sports based in St Brelade. Despite ownership, the former owner has not provided the service of deckchairs & loungers to Ouaisne Bay for a considerable amount of time and so Kismet has requested to take ownership to provide a quality service to the area.
Key services and opportunities identified as part of this extended concession include:
- The provision of quality deckchairs, loungers, wind-breaks & umbrellas to hire for beach goers
- The provision of beach items including sun-lotions, towels, beach balls etc to purchase for beach goers
- The provision of refreshments made to order by Kismet Cabana & delivered directly to beachgoers
- potential opportunity to organise public events (event plans would be submitted in due course)
- Ensuring the beach is left clean & tidy by providing metal bbq bins for beach goers
As a seasonal business, we are somewhat open to the elements and is must make hay whilst the sun shines. The Beach Concession would be manned by Kismet Staff during opening hours & locked up when closed accordingly. Opening times may vary according to season - we anticipate high season (May - September) open 9am-6pm seven days a week.
By having a presence on the beach, Kismet is able to extend our current responsibility for
cleanliness in the area & encouraging the public to clean away their rubbish/bbq’s & limited their
use of plastic / glass on the beach.
Christopher Lister is the lead in the business, as business owner and chef. Chris comes with a wealth of experience & growing gravitas in reputation.
Parish Comment
As with all new proposals a consultation process was undertaken with the relevant Constable/s. Following consultation with the Constable of St.Brealde I can advise you that the Constable is supportive of the proposal.
Recommendation
On the basis of the proposal from Kismet Cabana and following the approval from the Constable may I recommend that Kismet Cabana be given the opportunity to commence this operation.
My recommendation is for the Minister to approve the transfer of the beach trading licence from Mr Jonathan Steventon to Kismet Cabana. This transfer is subject to the new concession holder being able to fulfil the terms and conditions that apply to the licence for this concession.
Hospitality & Leisure Manager
21st March 2019