16 August 2006
Jersey’s tourism industry will receive a major boost as Hoseasons Holidays, the largest self catering operator in the UK, signs up Channel Islands properties for their 2007 programme.
Hoseasons Holidays will re name their brochure for 2007 to “UK and the Channel Islands”, following product director, Sara Zimmerman’s, decision to expand their programme to include the Channel Islands.
Initially six complexes in Jersey and seven in Guernsey have been contracted, through which they hope to deliver 10,000 clients in the first year of operation.
The programme will be launched this September, which coincides with the start of the Channel Islands contracts. David Lord of the Best Western Highfield Country hotel, one of the featured properties, said “Potentially our first visitors could arrive here in time for the Autumn Walking Week in September, which is a very exciting prospect.”
David de Carteret, Director of Tourism and Marketing for Jersey, said, “We are delighted that Hoseasons Holidays have decided to include Jersey in their self catering programme. The island will not only receive a high profile from the brochure branding but will also reap the benefits of their vast marketing network.”
Richard Carrick, Chief Executive of Hoseasons Holidays said, “The Channel Islands is a key opportunity for growth and an obvious gap in our portfolio. Hoseasons is well placed to drive significant sales volume to the islands: Our programme will be supported with a multi million pound marketing campaign, including brochure distribution to over 1.5 million households, and 6000 travel agents. We have a record of success in extending the season at self catering units across the UK: In particular, through promoting ‘reasons to travel’; we capitalise on the full range of destination benefits i.e. walking, cycling, food, history and culture; this fits in perfectly with the Channel Island product.”
- Ends –
Media launch
Friday 18th August
0915 - Photo opportunity outside Jersey tourism followed by TV/radio interviews.
0930 - Media question time opportunity in the Conference room at Jersey tourism
Editor’s notes;
Hoseasons is the UK’s leading self-catering specialist with over 12,000 places to stay in coastal and countryside settings throughout Britain, the Channel Islands, Ireland and Europe.
Over a million holidaymakers enjoy a Hoseasons holiday every year, ranging from forest lodges to holiday parks, thatched cottages, and luxury villas and boating holidays.
Contracted apartments in Jersey include those at;
- The Best Western Highfield Hotel
- Saco Merlin House
- Corbiere Phare
- Samares Coast Hotel
- Uplands Hotel
- St Peters Country Apartments
Additional marketing opportunities for the Channel Islands include:
- The Channel islands being featured on www.hoseasons.co.uk which receives over 5 million unique visits a year.
- e-marketing to a database of over 250k email addresses.
- Multi million pound TV, national press and online advertising campaign to be launched over the Christmas period
For further information contact
Alan Donald, Tourism and Marketing Promotions Executive, Jersey tourism Tel 500701 Mobile 07797 730085
or
Peter Joyner, Hoseasons press office
Tel 01603 785720 Email: press@ hoseasons.co.uk
gov.je