Facebook advertising costs (FOI)Facebook advertising costs (FOI)
Produced by the Freedom of Information officeAuthored by Government of Jersey and published on
28 June 2019.Prepared internally, no external costs.
Request
I would like to know how much the Government of Jersey has paid Facebook over the past two years in order to promote or advertise any of its business.
Response
The Government has 12 active Facebook pages:
All spend data was directly sourced from Facebook. Three years of data are held for the Government of Jersey, Jersey Youth Service and Jersey Library accounts, as these are Facebook Business accounts.
For all other pages, only one year of data is held, from June 2018 to May 2019.
| | 2017 | 2018 | January to May 2019 |
| Government of Jersey* | £955 | £5,526 | £3,992 |
| Jersey Youth Service | £1,010 | £886 | £583 |
| Library* | £1,607 | £2,067 | £263 |
Total | £3,572 | £8,479 | £4,838 |
*Facebook Business Account
| | June to December 2018 | January to May 2019 |
| States of Jersey Police | £181 | £27 |
| Fire and Rescue | £0 | £0 |
| Fostering and Adoption | £27 | £312 |
| Skills Jersey | £44 | £10 |
| Highlands | £476 | £120 |
| CYPES | £0 | £0 |
| Eco Active | £0 | £3 |
| Rethink Waste | £52 | £0 |
| Let’s Talk | £0 | £0 |
Total | £780 | £472 |
Spend is higher for the Government of Jersey Facebook business account, as it is being used to communicate a wide range of messages across all Government departments to a growing body of followers, and is replacing smaller department accounts.
Spend on Facebook has also increased as the Government has shifted some advertising to channels (such as Facebook) which are more cost effective and targeted at reaching Islanders, and has reduced spend on other advertising, which has a less effective or targeted reach.
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