Creation and Development of a Social Media Platform and Website for Joint Promotion of Culture, Arts and Heritage Activities: 'A New Vision for the Arts in Jersey'

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A decision made 16 December 2016:

Decision Reference: MD-E-2016-0060
Decision Summary Title :	Approval for the creation and future development of a media platform and website for the joint promotion of culture, arts and heritage activities.		Date of Decision Summary:	7th December 2016
Decision Summary Author:	Deputy Chief Executive		Decision Summary: Public or Exempt?	Public
Type of Report: Oral or Written?	Written		Person Giving Oral Report:	N/A
Written Report Title :	A New Vision for the Arts in Jersey		Date of Written Report:	7th December 2016
Written Report Author:	Deputy Chief Executive		Written Report : Public or Exempt?	Public
Subject: Approval for the creation and development of a social media platform and website for the joint promotion of culture, arts and heritage activities.
Decision(s): The Minister approved the creation and development of a social media platform and website capable of showcasing the totality of the Island’s ‘offer’ in the areas of culture, arts and heritage, plus providing links to the venues and organisations and any online booking platforms they operate.
Reason(s) for Decision: In 2014, the Education Department commissioned a review of the culture sector and arts development from Consultant Jo Burns. The subsequent Report “A New Vision for the Arts in Jersey” recommended much closer collaboration between all the arts, cultural and heritage organisations operating in Jersey – the main ones being grant-funded by the States of Jersey – to more fully exploit market potential. The Marketing area in particular was identified as one where there was considerable joint potential and a combined, ‘commercial’ web / social media presence was seen as one of the priorities for future development.
Resource Implications: Provision was made within the Department’s 2016 budget for up to £15,000 to be set aside for development work on the social media platform and website. There are no further financial or manpower implications for the States.
Action required: Officers to conclude negotiations with the States Library Service and proposed external suppliers to implement the creation and development of the proposed social media platform and website.
Signature: Deputy M J Norton		Position: Assistant Minister for Economic Development, Tourism, Sport and Culture
Date Signed:		Date of Decision (If different from Date Signed)