Jersey Rugby Football Club (JRFC): Sponsorship

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A decision made 2 July 2012:

Decision Reference: MD-E-2012-0075
Decision Summary Title :	Jersey Rugby Football Club (JRFC) Sponsorship		Date of Decision Summary:	27th June 2012
Decision Summary Author:	Performance and Operations Manager		Decision Summary: Public or Exempt? (If exempt State clauses from Code of Practice booklet)	Public
Type of Report: Oral or Written?	Written		Person Giving Oral Report:	N/A
Written Report Title :	JRFC Sponsorship		Date of Written Report:	June 2012
Written Report Author:	Chief Officer, Economic Development		Written Report : Public or Exempt? (State clauses from Code of Practice booklet)	Public
Subject: Jersey Rugby Football Club Sponsorship
Decision(s): Locate Jersey will sponsor the JRFC to capitalise on inward investment marketing opportunities and Jersey Tourism will undertake the marketing associated with match days for the 2102/3 season, if possible in co-operation with industry partners.
Reason(s) for Decision: The JRFC has been promoted to the Championship, the second tier of English Rugby. This increases the potential for inbound tourists in the shoulder and off season, an objective that is at the heart of the draft Tourism Strategy. In addition, the ability to promote Jersey across the UK and through TV coverage of Championship matches is a valuable tool to bolster inward investment activity which is one of the four objectives of the Economic Growth and Diversification Strategy. As such, funding should be allocated to capitalise on the opportunities that this provides.
Resource Implications: £75,000 from the Locate Jersey budget, from within the current budget allocation. There is an option to extend this on the same terms following analysis of results for 2013 and 2014. Jersey Tourism to undertake marketing activity through their current marketing budget. There are no manpower implications to this decision.
Action required: The Chief Executive Officer to sign a Service Level Agreement with the JRFC.
Signature: Senator AJH Maclean		Position: Economic Development Minister
Date Signed:		Date of Decision (If different from Date Signed):