Baby self-feeding pillow products are designed to enable a baby to be positioned on its back and attached to a bottle so that it may self-feed without the assistance of a caregiver holding the bottle and controlling the feed. This is inconsistent with NHS guidance in relation to safe bottle feeding.
Further information is found in the below link. Consumers, local authority trading standards services and businesses are asked to take specific action to cease use or remove these products from the market and dispose of safely, as advised below. Consumers should immediately stop using these products and dispose of them safely.
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