Cost of rebranding to Government of Jersey (FOI)

Request

I would like to know the total cost of the rebranding / name change of States of Jersey to the Government of Jersey.

Also have any additional staff been recruited to be involved in this?

Response

To date, there have been no additional costs attributed to the design of the ‘Government of Jersey’ identity. The Government of Jersey logo was designed in 2014, and this identity has been adopted, with some small design tweaks, by an in-house designer, for use on business cards, letter heads, email signatures, presentations, advertising and signage.

The “Government of Jersey” logo will replace the “States of Jersey” logo on any government materials that are produced, once stocks of current materials (business cards and letterheads) are exhausted, so there should be no additional replacement costs.

In addition, the majority of letterheads are electronic and are printed onto plain paper. Letters and forms that require updating on systems will have this work done, wherever possible, at no extra cost, as part of routine system updates. Signs will generally only be replaced when they are life-expired, and any new signs will use the new logo, instead of the “States of Jersey” logo, with no additional costs.

Additional future costs associated with the ‘Government of Jersey’ identity will be very limited, although these cannot be predicted at the present time. The only cost incurred to date is estimated at £4,337, of which £2,560 has been spent. This is to replace the States of Jersey name and logo with Government of Jersey on gov.je and associated e-forms, in order to reduce confusion.

No additional staff have been recruited, as all other work has been absorbed by in-house communications and digital teams as part of their normal jobs.