Stop Smoking and healthy eating campaigns (FOI)Stop Smoking and healthy eating campaigns (FOI)
Produced by the Freedom of Information officeAuthored by Government of Jersey and published on
10 June 2021.Prepared internally, no external costs.
Request
How much was spent each year over the last five years 2015 to 2020 inclusive on stopping people from smoking. Such as, but not exclusively, advertising, hypnosis, acupuncture, doctors, patches, gum and so on.
ALso, how much has been spent on advertising healthy eating?
Response
Stop Smoking campaign
The costs provided below include the following:
| Staffing costs | Administrator, nursing and bank nurses |
| Medication | Provided in the form of Nicotine Replacement Therapy (NRT) |
| Pharmacy fees | Provision of behavioural support and NRT for achieving successful quitters |
| Advertising and service literature | Materials for stop smoking campaigns including No Smoking Day and Stoptober, conference posters, development and printing materials for smoke free cars, development and printing service leaflets, re-printing stop smoking guides and business card. Service advertising posters, pull up banners, roadside banners, business cards, rebranding, translations, advertising on bus screens |
Year | Total cost |
| 2015 | £269,342 |
| 2016 | £322,990 |
| 2017 | £304,419 |
| 2018 | £274,443 |
| 2019 | £276,021 |
| 2020 | £289,644 |
It is not possible to provide a further breakdown of the figures as some of the information is considered commercially sensitive in respect of the medication and pharmacy fees. Article 33 (commercial interests) of the Freedom of Information (Jersey) Law 2011 has therefore been applied.
The Stop Smoking Service does not employ any medical doctors. Two specialist nurses are employed in the core team to provide intensive support to entrenched smokers and those who find it difficult to quit smoking, including, people with long-term physical and / or mental health conditions, pregnant women and prisoners. There are 22 community pharmacies that also provide stop smoking support on behalf of Health and Community Services and are paid for provision of behavioural support and nicotine replacement therapy. Salaries of pharmacy advisers are paid by community pharmacies.
The service does not provide hypnotherapy or acupuncture as the evidence base does not support these approaches.
Healthy Eating campaign
The expenditure on advertising for healthy eating for year 2019-2020 was £8271.61.
The Food and Nutrition Strategy for Jersey for 2017-2022 recognises that behaviour change needed for healthy eating needs a multifactorial approach incorporating the social determinants of health as well as campaigning and education aimed at changing individual behaviour. Hence several evidence-based behaviour change programs in schools and community have been running successfully to-date with the creation of healthy food and drink environments for primary school populations and development of weight management pathways.
Article Applied
Article 33 (b) - Commercial Interests
Information is qualified exempt information if –
(b) its disclosure would, or would be likely to, prejudice the commercial interests of a person (including the scheduled public authority holding the information).
Public Interest Test
Whilst we accept that the public may have an interest in the value of Government of Jersey contracts, we believe the exact contract values are commercially sensitive and that the release of this data could affect the negotiation of future contract values.
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