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L'înformâtion et les sèrvices publyis pouor I'Île dé Jèrri

Jersey Tourism: Television Advertising: Christmas Campaign: Approval of expenditure

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A decision made 13 December 2011

Decision Reference: MD-E-2011-0203

Decision Summary Title :

Tourism Christmas 2011 TV Campaign

Date of Decision Summary:

7th December 2011

Decision Summary Author:

 

Tourism Marketing Manager

Decision Summary:

Public or Exempt?

(State clauses from Code of Practice booklet)

 Public

Type of Report:

Oral or Written?

Written

Person Giving

Oral Report:

n/a

Written Report

Title :

Provide support funding Christmas TV Advertising Campaign

Date of Written Report:

7th December 2011

Written Report Author:

Tourism Marketing Manager

Written Report :

Public or Exempt?

(State clauses from Code of Practice booklet)

Public

 

Subject:  Tourism UK Christmas TV advertising Campaign.

Decision(s): The Minister agreed to approve additional expenditure to support the Tourism sector with a post Christmas TV campaign. The total level of support will be £70k.

Reason(s) for Decision: Tourism in Jersey is likely to face another tough year in 2012. An early TV campaign will help launch Jersey at a key period in holiday consideration period and at a time when advertising media is low cost.

Resource Implications: This is within the EDD budget. The allocation of monies to fund this project has come from slippage on other projects.

Action required: The Minister will instruct the Tourism Marketing Manager to implement the campaign.

Signature:

 

Senator AJH Maclean

Position: 

 

Minister for Economic Development

Date Signed:

 

Date of Decision (If different from Date Signed):

 

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