Advertising on buses, bus shelters and car parks

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A decision made (16.02.06) that agreed advertising should be allowed in car parks and possibly on buses and in bus shelters.

Subject:	Advertising – Expressions of Interest for Advertising on Buses, Bus Shelters and Car Parks
Decision Reference:	MD-T-2006-0015	Exempt clause(s):		N/A
Type of Report (oral or written):	Written	Person Giving Report (if oral):		N/A
Telephone or e-mail Meeting?	N/A	Report File ref:		I:Minister:2006:Ministerial Decisions:MD 0015: Advertising – Expressions of Interest for Advertising on Buses, Bus Shelters & Car Parks
Written Report Title:	Advertising – Expressions of Interest for Advertising on Buses, Bus Shelters & Car Parks	Written report – Author:		Caroline Anderson – Director of Transport
 that Expressions of Interest be sought for advertising on buses, bus shelters and public multi-storey car parks.
Reason(s) for decision: Advertising will raise revenue which can be allocated to the maintenance and upkeep of bus shelters, offset the subsidy on buses, contribute to other transport initiatives and increase the income on the Car Park Trading Fund.
Action required: Arrange for an advert to be placed in the Jersey Evening Post.
Signature: (Minister/ Assistant Minister)			Date of Decision:

Advertising on buses, bus shelters and car parks

Public

TRANSPORT & TECHNICAL SERVICES

ADVERTISING - EXPRESSIONS OF INTEREST FOR ADVERTISING ON BUSES, BUS SHELTERS & CAR PARKS

Purpose of the Report

To seek the Minister’s approval to obtain Expressions of Interest from companies wishing to provide advertising on buses, bus shelters and car parks.

Discussion

The previous Environment and Public Services Committee approved the principle of allowing advertising on buses and bus shelters at its meeting on 15th September 2005 and the Department is now wishing to progress this by seeking Expressions of Interest by way of placing an advert in the Jersey Evening Post. The previous Committee considered that the income from advertising on bus shelters should be allocated to the maintenance and upkeep of the structures. A copy of the relevant Act (A8 of 15/09/2005) is attached which sets out the principles on which this decision was made.

Another area which could also be considered for appropriate advertising would be the inside of the public multi-storey car parks and the Minister is asked to agree that this is also included in the scope. The Road Traffic (Public Parking Places) (Jersey) Order 2004 allows advertising in car parks with the authority of the Minister. The revenue can be utilised to increase the income to the Car Park Trading Fund.

The possibility of advertising on taxis has been raised in the past but this does have more issues attached to it – particularly ensuring the standard and quality of the adverts. It is recommended that, at this juncture, expressions of interest are sought just for buses, bus shelters and car parks with a decision regarding taxis to be taken after discussions with representatives from the taxi and cab drivers and firms.

Recommendation

The Minister is asked to approve:

that approved advertising by a named supplier in public car parks be allowed; and

Expressions of Interest are sought for advertising on buses, bus shelters and public multi-storey car parks.

Reasons for Recommendation

Advertising will raise revenue which can be allocated to the maintenance and upkeep of bus shelters, offset the subsidy on buses, contribute to other transport initiatives and increase the income on the Car Park Trading Fund.

Actions Required

Arrange for an advert to be placed in the Jersey Evening Post.

Written by:	Caroline Anderson – Director of Transport

Approved by:	John Richardson – Chief Executive Officer

File Ref: 35/9 & 35/9/1

6th February 2006