The Visitor Economy Delivery Plan contains practical steps and actions in the short term (by end of 2024) and medium term (until 2026) which are needed to deliver the Visitor Economy Strategy, which provides the long-term vision and framework for the sector's development.
The delivery plan has been co-developed with members of Visitor Economy Strategy Group, and responsibility for delivering the actions sits with various key delivery stakeholders including Visit Jersey, Ports of Jersey, industry and government.
The plan enables the limited funds available for delivery of the strategy to be allocated appropriately, by prioritising projects. It includes 33 actions, each of which has a target deadline and the organisation with responsibility, and are directly linked to the strategic objectives set out in the strategy:
- Connectivity - We will support the ambition to protect and grow the existing route network and high-value air connectivity (in particular into Europe) through development of awareness of Jersey as a destination and development of the on-island offering.
- Unlock investment in accommodation - We will unlock investment in critical infrastructure, in particular accommodation, to ensure its long-term viability and ensure the capacity exists to grow the whole Visitor Economy and support the growth of connectivity.
- Unlock investment in product - We will enable the development and renewal of diverse and unique products and experiences that benefits visitors and Islanders and allows all to experience Jersey’s cultural and natural assets in a way that works for them.
- Sustainability - We will ensure that the growth of tourism and hospitality is sustainable in respect to our economy, our environment and our community. We will showcase and protect our natural environment by putting responsible tourism at the heart of all our policies and aligning with the Island’s Carbon Neutral Roadmap.
- Build Brand awareness - We will promote the Island internationally and contribute to its reputation through a clear brand and destination positioning.
- Digitalisation and people - We will unlock the potential of digital skills and solutions to improve the customer experience, drive business productivity and harness the potential of data.
- Enabling regulatory framework - We will ensure the Regulation and Governance is shaped so that it enables the industry to achieve its goals and provides a supportive business environment.
- Working together – We will work collaboratively to ensure all stakeholders are aligned in our aim to deliver a world class experience for visitors and achieve our overarching goals.
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