30 August 2024
Public Health has partnered with the Channel Islands Co-op with an aim to make
identifying healthy food for children’s lunchboxes easier.
The new initiative, led by Public Health and delivered through the Co-op, introduces
instore signage across all Co-op shops in Jersey to signal which foods are nutritionally
balanced and healthy choices for a child’s lunchbox.
The instore promotion of these items is complemented by additional resources, including
shopping lists, recipes and videos, which are available online at
channelislands.coop/lunchboxheroes and on Public Health and the Co-op’s social media
channels.
Director of Public Health, Professor Peter Bradley, said: “Good nutrition is vital to support
children’s learning and we hope that this new initiative, along with already established
healthy eating programmes including school meals and Food4Thought, will support
families whose school are not yet offering hot school meals or who prefer to send their
children with a lunchbox.
“We are also working with our Public Health colleagues and CI Co-op in Guernsey to
extend this initiative to shops in the other Islands. I would like to thank the Co-op for
supporting Public Health with this initiative and making healthy choices, easy choices.”
Commercial Delivery Manager at CI Co-op, Perushani Augustine, said: "We're proud to
partner with Public Health Jersey to encourage healthy eating habits in primary-aged
children. At the Co-op we take pride in caring for our community and understand the
nutritional benefits of a well-balanced diet for good physical and mental wellbeing.
“We hope that our healthy lunchbox solutions will make life a little easier for parents and
carers, and ensure their little heroes are looked after. Packing a healthy lunchbox is not
only about the food, but also an opportunity to sprinkle some positivity on their day and
ensure children are ready and able to learn and perform to their full potential."
The lunchbox heroes campaign launches today across all Co-op stores in Jersey. Islanders
should look out for the lunchbox heroes shelf wobblers to identify items which Public
Health dieticians recommend for children’s lunchboxes
gov.je