Price marking goods

​​​The requirement to price mark goods are laid down in the Price Indicators (Jersey) Regulations 2008.

If you sell goods to consumers you must indicate the selling price of these goods and prices must be inclusive of the 5% Goods and Services Tax (GST), if applicable.

How to display the price

You have a number of options:

• display the price on a shelf edge label
• individually price the goods
• display the price on a notice or price list in proximity to the goods

The law says prices should be unambiguous, easily identifiable and clearly legible. It also says consumers should not have to ask for assistance in order to ascertain the price.

Displaying the price of goods in your shop window

If you remove the items from the window to sell to consumers then they should be price marked. The exception to this is jewellery, watches or precious metals with a selling price over £3000.

Changing prices during a sale

You are allowed to display a notice informing customers of a general price reduction.

For example notices displayed around the shop such as “Sale 20% off all marked prices”. The general price reduction provision allows you to discount from your previous selling price. Do not use this selling method for any extended periods of time. It should only be used for genuine short term sales and promotions. There will come a point in time when the individual prices no longer represent your previous selling price and you will therefore be in breach of the regulations.

Delivery charges or postage and packaging

If you charge for delivery or postage and packaging, this must be clearly visible to the customer before they buy the goods. This may be achieved through general shop notices or information alongside the goods.

Prices to display in advertisements

If you are advertising consumer goods, the prices displayed must be inclusive of GST.

Charging a higher price for goods price marked by the manufacturer

There are special rules that apply to pre-priced imported food, books, newspapers and magazines.

If the goods do not fall into this category you either

• sell the goods at the price marked or
• individually cover or remove the old price and indicate the new selling price
  • on the goods themselves or
  • on a shelf edge ticket or notice in proximity to the goods

You must ensure the old price is not visible.

Charging a lower price for goods price marked by the manufacturer

There are rules that allow you to discount without re-pricing goods.

Discounting UK priced goods

Special rules for food and pet food 

You can not make use of the special rules as 'food' means food intended for human consumption.