Displaying prices
Prices of your goods must be displayed in sterling and include applicable Goods and Services Tax (GST).
You must also include any extra charges if they are mandatory, including charges for:
Find more regulations on
price marking goods and pricing practices on
price promotions.
Pre-priced goods
If you import goods from the UK that are pre-priced inclusive of VAT, you may be able to discount them to Jersey prices. Check if this applies to your goods and how on
discounting UK priced goods.
Some pre-priced imported goods may fall into the 'excepted' goods category. 'Excepted' goods have different price marking rules. Find example and more details on
uplifting price marked goods.
Crypto currencies
Whether you sell goods on the high street or at a distance, you can display crypto currency prices. However, crypto prices must not be more noticeable than sterling prices and must be given as an alternative.
Displaying prices in crypto currencies
Prices in advertisement
Your goods or services must be priced inclusive of applicable GST and any other mandatory charges when they are either:
- advertised
- marketed
- quoted
- estimated
Pricing your services
gov.je